19 Social Media Marketing Tips For Small Business

I’m going to show you how to get more engagement, and we’ll show you how to get more followers, and I’m going to show you how to build your brand in a positive light so that people view it and trust it is a great way so the first thing.

You need to do it when you’re creating your usernames; use the same one if possible for all platforms, so your username for Twitter should be the same for Facebook should be the same for Instagram, Pinterest, etc.

So, for instance, if you go to twitter.com slash Jeff Bullas, you’ll notice that you come up to Jeff Bullas and his profile; he has a very well-known social media brand, and you’ll notice that his Twitter handle is at Jeff Bullas all one word.

In this video, you will learn about 19 strategies you can use for getting more business from social media. You’ll learn how to get more traffic to your website from social media, get more engagement, increase brand awareness, and much more. I’ll mention tactics like having the same username on all platforms, posting at certain times of the day, and much more. I’ll also include resources and examples to help. Enjoy the video!

1.Use the same username on all platforms
2.Have followed buttons on your website
3.Make a list of your competitors and industry leaders to study their patterns
4.Post Daily
5.Use Easy Social Share Buttons for WordPress
6.Use a scheduler like Buffer or Hootsuite
7.Study analytics to find popularity trends
8.Show a little humanity and be relatable
9.Make your profile look professional, Inviting, and showcase credibility indicators
10.Interact with followers
11.Remember Facebook loves Facebook
12.Put yourself in your followers’ Shoes
13.80 % value, 20% promotions
14.Maximize reach with post timing
15.Only use platforms that make sense
16.Mix up Content Mediums
17.Link to the website from all profiles
18.Brand your images and videos
19.Make sharers look good

7 Digital Marketing Tips for Small Businesses

1. Build a Strong Social Media Presence

As the opportunity for direct face-to-face communication is currently limited, small businesses should take to social media to reach their customers.

Social media is part of the majority of small businesses marketing plans. Almost all small businesses (88%) invest in social media.

Business Owners Value Social Media, No Matter Their Age

The majority of all generations rely on social media for their business: Millennials (91%), Generation Xers (91%), and baby boomers (85%) use social media for their business.

In addition, all generations planned to use social media more in 2020; 50% of millennials, 31% of Generation Xers, and 26% of baby boomers plan to grow their digital marketing strategies this year.

Outside of social media, each generation plans to invest more in the following channels:

• Millennials: Email marketing (80%), video marketing (75%), and website marketing (50%)
• Generation Xers: Email marketing (73%), video marketing (57%), and website marketing (59%)
• Baby boomers: Email marketing (65%), video marketing (46%), and website marketing (52%)

During the COVID-19 pandemic, small businesses are looking to try new digital marketing strategies, but why is social media one of the more effective tools?

Sandy Murray owns Four 12 Photography, a photography company in Illinois that uses social media to expand its network.

“Social media provides ways to reach new audiences that may fit with our brand,” Murray said.

Recently, Four 12 Photography partnered with Leeson’s Cakes Inc. to engage with brides on Facebook.

Four 12 Photography’s Facebook posts ask questions and facilitate conversations by sharing content that brides are encouraged to answer.

Although these social media posts are geared toward showcasing their companies’ brands, there is a hidden benefit.

“As a result, we have more likes on our pages and are putting out content to help those getting married,” Murray said. “It helps everyone stay positive during COVID-19.”

With the amount of social media channels out there (Facebook, Instagram, Twitter, Linked In, etc.), there are more chances than ever to better connect with your audience.

According to BigCommerce, 72% of customers say that positive reviews and testimonials make them trust a business. Having a well-thought-out social media strategy can facilitate that trust.

Marygrove Awning, a retractable and custom awning company, uses social media to engage customers through testimonials.

Small businesses can use sites such as Twitter to showcase client testimonials as a way to show potential clients what they can do. In this case, it’s a perfectly installed awning.

Social media encourages engagement, transparent communication, and brand exposure. These elements create a level of personalization and trust with your customer base.

During the COVID-19 pandemic, small businesses leveraging social media can attract customers while spending an increasing amount of time at home and online.

2. Use Email Marketing Campaigns to Connect With Customers

While some may argue that email marketing is outdated, most small businesses still use email to facilitate personal connections with their clients.

More than half of small businesses (54%) plan to use email marketing as part of their digital marketing strategy in 2020.

According to HubSpot, 80% of business leaders believe that email marketing amplifies customer retention. Nearly 60% of its State of Email Marketing survey respondents say that marketing emails influence their purchasing behavior.

“Email marketing is paramount to the retention of your customer base,” said Ryan Masten, founder of Earn2Trade, a small education and financial business. “There’s much more room for personalization and customization in an email, as you’re communicating directly with your customers.”

Personalization keeps customers coming back.

The impact of email marketing goes beyond a cluttered inbox. It’s a critical digital marketing tool for small businesses looking to expand their brand’s reach and influence.

Before the COVID-19 shutdown, Lauren Herpich, the owner of Local Food Adventures, a food tour program in California, was planning on investing in more Google and Facebook advertising.

“However, to lower marketing costs, I’m utilizing my email list more and making that monthly Mailchimp fee work harder for me,” Herpich said.

Instead of paying for Google and Facebook advertising, Herpich is focusing on email marketing.

Recently, Herpich sent an email announcing the company’s newest incentive, Local Love Gift Box, a collection of her culinary favorites from the Oakland, Calif., food tours.

People can buy the boxes and enjoy the offerings while sheltering in place. A dollar of their sales goes to support a local food bank and a food delivery nonprofit.

Herpich’s email list has been a practical resource to get the word out.

“Within 32 minutes of hitting send, I received my first order from someone on my mailing list,” Herpich said, “Since I can personalize the messaging using merge tags in the subject line and the email copy, it’s easy to make it a more one-to-one communication channel.”

A lot of things aren’t going as planned for businesses during this time. Using older staples such as email can provide a sense of stability while remaining an urgent communication tool.

3. Expand Website Marketing Efforts

Online visibility is essential for businesses in this day and age. If your business doesn’t have a website, your presence within your market is essentially nonexistent.

Small businesses need to look no further than their web platforms to increase their knowledge of website marketing.

In 2020, about 56% of small businesses invested website marketing in increasing their digital presence.

Web marketing is a more focused digital effort through in-house resources. By building online relationships, website marketing is one of the most measurable tactics.

Dronegenuity is a small business that provides aerial drone solutions to customers.

Website marketing is its primary focus when it comes to digital marketing. The company focuses on producing drone-related content through articles and videos for the company’s blog.

“We have an extensive website set up with our core values, services, applications, locations, and so much more,” said Dan Edmonson, founder, and CEO of Dronegenuity.

With the COVID-19 pandemic, content creation can help small businesses, like Dronegenuity, provide their customer base relevant information that impacts their specific market.

Relevant blog posts give your business the perfect opportunity for authority in your market.

Small businesses are increasing their web presence to meet their customers where they are right now, making the transition as seamless as possible.

With online preferences frequently changing alongside the growing digital market, small businesses can add variety to their websites by producing timely content with a personal touch.

For example, Dronegenuity’s recent blog post tackles money-saving tips for drone entrepreneurs looking to cut costs during the pandemic.

Small businesses can study their site’s traffic and engagement levels, finding areas to grow their success. This is a quick way to find what works and what doesn’t.

4. Start Using Video Marketing

Eye-catching videos can help small businesses dominate the digital marketing circuit because videos make the average user spend 88% more time on a website.

Although over half of consumers wanting to see more video content from brands they support, only about one-third of small businesses (32%) plan to invest more in video marketing this year.

For the Local Love Gift Boxes, Herpich uses video as a promotional medium.

“As a former news producer, I understand the value of video, especially now in a more fragmented and digitally focused marketplace,” Herpich said. “In a quick one-minute video, I can not only tell but also show my message.”

Along with interviews and advertisements, Clean Origin posts videos of its products.

“Over two years, we’ve amassed over one million YouTube views and hundreds of thousands of views on Facebook and Instagram,” said Brandon Cook, the director of marketing at Clean Origin. “We’ve seen mixed results from an attribution standpoint but firmly believe that brand influence is worth every penny.”

Although creating an engaging video involves more time commitment, different businesses use video marketing as a resource for exposure during this period.

Professional software isn’t necessary to create a thought-provoking piece of video.

Small businesses on a budget can create homemade videos that fit their audience’s needs and expectations.

More people are working remotely and spending their free time with their laptops. A visually appealing, a short video can do wonders for your engagement rate.

More small businesses should consider the interactive and engaging value of video marketing.

5. Use In-House Digital Marketing Resources

Small businesses use in-house internal resources that provide their company with creative digital marketing ideas.

The majority of small businesses (63%) rely on in-house employees who work on digital marketing services in addition to other responsibilities. Only 16% of small businesses use employees that only focus on digital marketing.

For companies looking to save money during this economic downturn, using the employees your company already has for digital marketing is a great solution.

Those employees also know your services and products the best.

“At Dronegenuity, we use internal staff to produce our digital marketing campaigns,” Edmonson said. “We believe that the success of our campaigns depends heavily on an inner knowledge of past projects, as that person knows exactly where to look.”

With the significant number of digital marketing agencies globally, it’s an interesting tidbit that small businesses tend to keep their services in-house.

Why is this?

Laura Spawn, the CEO and co-founder of Virtual Vocations, a remote job listing board, relies on her talented team’s skills.

“As a smaller company, we have team members who apply their skills across several different areas of the business, including creating graphics for social media, writing marketing content, and other marketing-focused projects,” Spawn said.

Because of the small staff size of Virtual Vocations, different team members contribute in several ways outside of their typical job description.

In our current landscape, recruitment and hiring are on pause for most companies to cut costs. Many businesses are going completely remote, so many companies rely on their employees’ skills for digital marketing.

6. Find More Outlets for Print Marketing

Businesses aren’t only focusing on digital marketing — most still use traditional marketing techniques such as print marketing.

About two-thirds (63%) of small businesses still use print marketing as their marketing strategy. This includes direct mail, flyers, and banners.

Herpich uses direct mail to reach some of her older customers and a few established organizations.

“Every year, I send our annual tour brochure to a curated list of area women’s organizations,” Herpich said. “That $100 I spend in print-outs and postage will bring in $3,000–$5,000 worth of business on average.”

The brochures showcase different celebrations that can accompany the tours and the types of experiences people can have.

Following similar traits of video marketing, print outlets appeal to the senses and can become memorable campaigns.

In the past, Dan Bailey, president of WikiLawn Lawn Care, a lawn care service, used mailers with QR codes to attract customers.

“They’ve been effective at bringing in businesses as clients,” Bailey said.

This approach allows customers to look outside the box to find services creatively.

By crafting creative business cards, flyers, and banners, small businesses can also hit their local audiences more proactively.

In times of social distancing, print marketing can add a deeper connection to small business marketing plans.

For example, Four 12 Photography has started using personalized print marketing.

“If we have a relationship with you, we are sending postcards to engage you before your wedding day or event photography,” Murray said.

Sending a postcard might seem like a perk and not a marketing opportunity. But using these types of print materials gets your small business’s name out there.

The personal element of creating a piece of print material for your clients can also go a long way in gaining their trust and business.

7. Determine Your Small Business’s Main Goal

Having a primary goal to measure the success of your digital marketing efforts might be the most beneficial digital marketing tip of all. Before starting their small business marketing plan, companies must determine their primary digital marketing goal.

Currently, more than three-quarters (76%) of small businesses believe their digital marketing efforts are effective in achieving their company’s goals.

eTrafficLane Social Marketing

eTrafficLane Social Marketing, also known as ESM, allows you to pick and choose who you want to follow, like, view, and skip those you are not interested in, plus voted best youtube traffic exchange traffic for the website.

The Social Marketing exchange system is straightforward. Every time you like, follow, buying traffic for a website, or view another member’s social media pages, you will receive coins which then you can use to get more followers, likes, cash, views, or increase traffic to your website or social media pages manual traffic exchange (Manual Surf) and automatic traffic exchange (Auto Surf). Get Traffic On Your Website!

 

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